TrueForm is an ultra-boutique life optimization platform founded by Michael Hucks for high-achieving individuals who are ready to stop managing their life and start living it with intention. Designed for post-exit founders, retirees, and people navigating major life transitions, TrueForm helps partners get clear on who they're becoming, build the habits and awareness that close the gap between their current self and their highest self, and show up consistently across every dimension of their life — physical, financial, relational, spiritual, and beyond. With a maximum of five partners at a time, every engagement is deeply personal, unhurried, and built around the partner's own definition of a life well lived.

Privacy Policy

Effective Date: May 29, 2026

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TrueForm is a service of Scribblecat LLC

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What We Collect

TrueForm collects personal wellness data provided by partners during onboarding and through connected health integrations including wearable devices, nutrition tracking apps, and health platforms. This may include sleep data, activity data, heart rate, nutrition logs, body composition, and other biometric information. We also collect your name, phone number, and communication preferences.

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How We Use Your Data

Your data is used exclusively to generate personalized daily wellness messages and to support your coaching relationship with TrueForm. Data is never sold, shared with third parties, or used for marketing purposes. All data is stored securely and accessible only to your coach and to the systems that generate your personalized messages.

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SMS Messaging

By enrolling in TrueForm, you consent to receive daily personalized SMS messages as part of your coaching engagement. Message frequency is approximately once per day. Message and data rates may apply. Reply STOP at any time to opt out. Reply HELP for assistance.

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Data Security

All partner data is encrypted in transit and at rest. Credentials for connected health integrations are stored using industry-standard encryption and are never accessible in plain text.

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Data Retention

Your data is retained for the duration of your coaching engagement and for up to 12 months following the end of your partnership. You may request deletion of your data at any time by contacting your coach directly.

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Contact For questions about this privacy policy, contact: hucks@scribblecat.love